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Since the market is getting more and more competitive and troubled, the ability of an entrepreneur to chose and project in details the way to lead the Company to its targets becomes a fundamental one. Starting from the analysis of the strategic objectives, up to the planning of operative budget and to the economical-financial synthesis, nothing can be left to chance if you are willing to give a boost to the growth of your company and to its brand-building in the market. The text, thanks to its direct and concrete style, will be a guidance book for the entrepreneur towards the creation of a steady programming-structure and a continuous verification of his own management activity.


  • Publishing Company: Giunti Demetra
  • Author: Simone Sansavini
  • Cover Price: € 9,80

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